7 Fantastic Reasons to Use Squarespace as Your Website Builder
7 Fantastic Reasons to Use Squarespace as Your Website Builder
In this article, we look at why you should use Squarespace as a website builder. There are seven key reasons to choose Squarespace as your website builder, and we will do a deep dive into each of them. However, choosing the Squarespace plan that best meets your needs will determine whether or not you should sign up.
Cullen Fischel | JANUARY 12, 2023 | 8 min. read
8 minute read
By Cullen Fischel, website designer
Today, we’re going to learn the top 7 reasons to use Squarespace as your website builder. But first, let's briefly discuss Squarespace as a website creation tool.
With the help of Squarespace, anyone can create websites with a polished appearance without having to know any code. Users of Squarespace can easily customize their websites using drag-and-drop tools and a selection of pre-built templates.
For users seeking more complex features, Squarespace also offers a ton of features, such as the capacity to add blog entries, e-commerce capabilities, and an integrated search engine optimization (SEO) tool.
In addition to its website-building tools, Squarespace provides hosting, domain registration, and email services. This makes it a practical option for users who want to create and manage a website because it allows them to create and manage their entire online presence from a single platform.
Now, here are the top 7 reasons to use Squarespace as your website builder:
#1: Easy to Use Website Builder
Even for those with little to no experience in web design, Squarespace is generally regarded as being very simple to use. Users of the platform can simply click and drag elements to where they want them on the page thanks to the platform's drag-and-drop grid interface. Because of this, modifying a website's layout and design is simple and doesn't require any coding expertise.
Squarespace offers a variety of templates and pre-designed pages that users can edit to suit their needs in addition to the drag-and-drop interface. These templates have been created to be responsive, so they will display properly on computers, tablets, and smartphones.
Additionally, Squarespace provides a number of tools and features that facilitate managing and updating a website. Users can quickly add new pages, blog posts, and other content to their websites, for instance. The platform also has a built-in search engine optimization (SEO) tool that users can use to better optimize their websites for search engines and make them more visible.
#2: Responsive Design
A website must look good and work properly on all devices, regardless of the size or resolution of the screen. This is accomplished through the use of responsive design. This is crucial because websites must be optimized for viewing on mobile devices due to the explosive growth in the use of mobile devices to access the internet.
Due to the responsive design of Squarespace templates, they will automatically adjust to look good on any device. This is significant because it guarantees that users will enjoy using a mobile device to access a Squarespace website. If a website isn't responsive, it might be hard to read and move around on a small screen, which could make the user experience bad and make people not want to come back.
Responsive design is essential for search engine optimization (SEO), in addition to improving the user experience. Mobile-friendly websites are given preference in search results by Google and other search engines. A website that is not mobile-friendly will therefore probably rank lower in search results, which may make it more difficult for users to find the website.
#3: SEO Tools Included
Squarespace offers a built-in search engine optimization (SEO) tool that assists users in making their website more visible online and search engine friendly. The SEO tool has a number of features that users can use to optimize their websites, such as:
Page titles and descriptions
Users of Squarespace can alter the page titles and descriptions that show up in search results. This is important because search engines use titles and descriptions to figure out what a page is about and where to put it in their rankings.
Image alt text
Users of Squarespace can include alternative text for images on their websites. Search engines use alt text to interpret the content of an image, which can improve a website's position for pertinent keywords.
Sitemaps
Squarespace creates sitemaps for users automatically. A sitemap is a file that contains a list of every page on a website and aids in the indexing and discovery of that content by search engines.
Custom redirects
Users of Squarespace can design unique redirects that can be used to move visitors from one page to another. When pages are deleted or moved, this can help maintain a website's search rankings.
Integration with Google Search Console
Users can connect their Squarespace website to Google Search Console, a tool that shows how well a website is doing in search results.
#4: Website Integrations
Numerous integrations are available through Squarespace to help you improve your website. Squarespace has numerous official integrations that it supports through its native website builder tools and customer support. Plus, Squrespace also allows unofficial integrations through the use of custom code blocks. The following are just a few of the integrations Squarespace provides:
Google Workspace
You can set up your Google Workspace email through Squarespace to match your website's custom domain. Eligible Squarespace plans also receive a free year of Google Workspace Starter, which lets you manage your email, calendar, and documents within Google Workspace. Billing for Google Workspace would then be handled from within your Squarespace account.
Google Analytics
You can link your Squarespace account to your Google Analytics account to track how your website is used and how well it works without ever leaving Squarespace.
Social media
To share the content of your website and interact with your followers on social media platforms like Facebook, Instagram, and Twitter, you can integrate your social media accounts with Squarespace.
Marketing and email
Squarespace allows you to link your website to Mailchimp in order to send newsletters and grow your subscriber list.
Appointments and scheduling
Customers can book appointments with you directly through your website by using Squarespace's official integration with Acuity or by adding Calendly's code block.
Project management
To keep you organized and manage your work, Squarespace offers an integration with Zapier, which can connect your website with project management tools like Trello, Asana, and more.
Customer relationship management (CRM)
Squarespace's Zapier integration can connect your website to CRM tools like Salesforce and HubSpot to help you manage your customers and sales.
These are merely a handful of the integrations that Squarespace provides. Depending on your needs and the features you want to add to your website, there are numerous other integrations available. As I previously mentioned, many third-party integrations are available by inserting code provided by the third-party vendor, and many other integrations are available indirectly through the Zapier integration.
#5: E-commerce Capabilities
You can sell goods or services online with the help of a variety of e-commerce features that Squarespace has to offer. Among Squarespace's main e-commerce features are the following:
Product listings
On your Squarespace website, you can create product listings that include product descriptions, images, and pricing details. In order to make it simpler for customers to browse and find what they're looking for, you can also group your products into collections.
Payment processing
You can accept online payments from your clients using Squarespace, which integrates with a number of payment processors like Stripe, PayPal, and Apple Pay.
Taxes and shipping
Squarespace offers tools to make it easier for you to handle shipping and sales tax for your online store. You can set up shipping options and rates based on how big or small your products are, and you can also set up tax rates for different places.
Inventory management
With Squarespace's inventory management tools, you can keep track of which of your products are available and how many you have in stock.
Order management
You can view, fulfill, and track orders using Squarespace's tools for managing orders made through your online store.
Customer accounts
Customers can register on your Squarespace website and save their payment and shipping details for later purchases.
Mobile commerce
Squarespace has a checkout process that is easy for customers to use on their phones, so they can easily buy things from your online store.
Marketing and promotional tools
Squarespace gives you many tools to help you market your online store, such as email marketing integrations, abandoned cart recovery, and discount codes.
#6: Excellent Customer Support
Squarespace is renowned for offering its users top-notch customer service. The following are some of the main aspects of Squarespace's customer support:
Extensive knowledge base
Squarespace has a comprehensive online knowledge base that offers solutions to frequently asked questions and thorough guidelines on how to use its platform. There are sections in the knowledge base about making and customizing websites, running online shops, and fixing problems.
Email support
Users who need help with their websites or have questions can send an email to Squarespace. By sending them an email through the Squarespace website, you can get in touch with the customer support staff.
Live chat support
During specific hours, Squarespace offers live chat support so you can get assistance from a customer service agent in real-time.
Community forums
Users of Squarespace can post questions in the company's community forum and receive answers from other customers and industry professionals.
#7: Beautiful Templates
Squarespace is renowned for its lovely and expert-looking templates that can assist you in developing a visually appealing website. Among the key characteristics of Squarespace's templates are:
Wide range of styles
A wide variety of templates, including contemporary, minimalistic, and traditional designs, are available on Squarespace. As a result, you can pick a template that complements the style and tone of your brand.
Customizable
Squarespace's templates make it easy to change the layout, colors, fonts, and other design elements to give your website a unique look.
Responsive design
The templates from Squarespace are made to be responsive, which means they will automatically resize to look great on desktop computers, tablets, and smartphones.
Pre-designed page layouts
You can use the pre-designed page layouts provided by Squarespace's templates as a jumping off point for your website. This can make it simple and quick for you to launch your website.
Professional-grade design
Professional designers created the templates for Squarespace, so they have a polished appearance.
Should I Use Squarespace?
Squarespace is appropriate for a variety of websites, including online stores, personal blogs, and websites for small businesses. All of the aforementioned factors, along with others, may make you think about using Squarespace to create your website.
However, it's important to think about whether Squarespace is the best platform for your particular requirements. There are some restrictions with Squarespace that you should be aware of. Using Squarespace has some drawbacks, such as:
Customization options
Although Squarespace's templates are very customizable, there are restrictions on how much you can alter your website's underlying code or structure. Because of this, it may be hard to add certain custom features or functions that Squarespace doesn't support.
Limited integrations
When compared to other website building platforms, Squarespace has a somewhat smaller selection of integrations with third-party tools and services. If you need to integrate your website with particular tools or services that Squarespace does not support, this could be a problem.
No free plan
Squarespace doesn't have a free plan, so if you want to use the website builder, you have to buy a subscription.
Despite being a strong and user-friendly platform, Squarespace may not be appropriate for all websites or users due to these and other restrictions. For instance, you might discover that Squarespace's features and restrictions are not a good fit for your needs if you have a very large or complex website. If so, you might want to think about your other options.
Before deciding if Squarespace is the best platform for you, you should carefully think about your needs and the features and options that the service offers.
How to Use Squarespace?
It's simple to open a Squarespace account and begin creating your own website. Here is a step-by-step tutorial for creating a Squarespace account:
Click the "Get Started" button on the Squarespace website.
Select the plan that best meets your needs. There are four plans available through Squarespace: Personal, Business, Basic Commerce, and Advanced Commerce. Select the plan that best meets your needs from the different options for features and pricing offered by each.
Enter your email address and choose a password. This will be your login information for your Squarespace account.
To create an account, click the "Create Account" button.
Follow the prompts to complete the account setup process. This could involve selecting a website template and entering your billing data.
There you go! Now that you have created an account on Squarespace, you can begin creating your website.
